# LinkedIn outreach for consulting and B2B services firms

A services firm wins a client when the first message shows the founder that someone read their company. Re:Vault runs this outreach on its own pipeline every day: CEOs, managing directors and COOs at software and IT services companies of 11 to 200 people, each with a reason to talk now.

Source: https://re-vault.io/linkedin-outreach/consulting/ · Market measured 22 October 2026

## The market, measured

198,742 decision makers across the US, the UK, Germany, France and Spain.

Counted in the Apollo people database on 22 October 2026: people whose title contains Chief Executive Officer, Managing Director and Chief Operating Officer, at companies tagged software, saas and information technology & services, with 11 to 200 employees, where both the person and the company sit in the US, the UK, Germany, France and Spain. Each count uses the exact title phrase.

| Country | People |
|---|---|
| United States | 121,902 |
| United Kingdom | 32,973 |
| Germany | 25,426 |
| France | 9,525 |
| Spain | 8,916 |

## Who buys and why

| Title | People | Why they answer |
|---|---|---|
| Chief Executive Officer | 118,522 | Buys advice and services personally in companies of this size and answers a direct question. |
| Managing Director | 53,894 | Runs the business day to day in many European companies and owns the budget for outside help. |
| Chief Operating Officer | 36,028 | Owns execution and buys when a process is visibly breaking. |

## Reasons to write

- **Hiring in sales.** A company hiring sellers is ready to spend on growth, and an outside team can start sooner. Where we find it: Sales roles open in the last four weeks at a company with paying customers.
- **Fresh post about the problem.** The person has already put the problem in words, and the message replies to them. Where we find it: Posts in the last 30 days that describe the problem you solve.
- **Event speaker or exhibitor.** A shared event gives a first line and often a meeting place. Where we find it: Speaker and exhibitor lists of sector events.
- **Leadership change.** New leaders bring in advisors in their first months. Where we find it: A new CEO or COO in the last 90 days.

## A first message

To: CEO of a 40-person B2B software company in Barcelona. Fact: Opened two account executive roles last week. Source: the company's LinkedIn jobs page.

> Hi Javier, saw you opened two account executive roles last week. We run outbound for B2B teams, finding buyers with a live reason and booking the calls, so the new sellers start with meetings on the calendar. Want me to show what the first week would look like for your market?

277 characters. Company and person are invented for this page.

## Our own sending

229 accepts on 702 invitations, 29 July to 15 October 2026, accept defined on https://re-vault.io/benchmarks/.

## How we run it

This is our own pipeline, so it carries every rule we sell: the first message names what we offer, it stays under 400 characters, and a call is on the table by our third message.

A first refusal gets one short reply with a lighter step, and only a second refusal closes the thread.

Operated service: $2,000 a month. Your own assistant on the same stack: from $199 a month. Plans: https://re-vault.io/levels/

## Questions

### How do consultants get clients from LinkedIn?

By writing to founders and operators who show a dated reason to need help, such as sales hiring, a public post about the problem or a leadership change, and offering one concrete next step.

### What should a consulting firm say in the first LinkedIn message?

What you offer, one fact about their company and a question. We keep ours under 400 characters and propose a call by the third message.

### Does Re:Vault use its own outreach?

Every day. The sending figures on this page come from our own pipeline, measured with the accept definition on the benchmarks page.

## Related

- https://re-vault.io/linkedin-outreach/fractional-executives/
- https://re-vault.io/linkedin-outreach/b2b-saas/
- https://re-vault.io/linkedin-outreach/recruiting/
- https://re-vault.io/linkedin-outreach/marketing-agencies/
- All industries: https://re-vault.io/linkedin-outreach/