# LinkedIn outreach for corporate learning and B2B edtech companies

Corporate training is bought by learning and development teams when the business changes: a new system, a new market, a new manager layer. Re:Vault finds L&D leaders at companies of 501 to 10,000 people and writes about the change that needs training now.

Source: https://re-vault.io/linkedin-outreach/edtech/ · Market measured 22 October 2026

## The market, measured

2,957 decision makers across the US, the UK, Germany, France and Spain.

Counted in the Apollo people database on 22 October 2026: people whose title contains Head of Learning and Development, Chief Learning Officer, Learning and Development Manager and Head of Talent Development, at companies in any industry, with 501 to 10,000 employees, where both the person and the company sit in the US, the UK, Germany, France and Spain. Each count uses the exact title phrase.

| Country | People |
|---|---|
| United States | 1,346 |
| United Kingdom | 1,403 |
| Germany | 113 |
| France | 56 |
| Spain | 39 |

## Who buys and why

| Title | People | Why they answer |
|---|---|---|
| Head of Learning and Development | 532 | Owns the training budget and the platform, and buys programmes tied to business goals. |
| Chief Learning Officer | 112 | Sets learning strategy in large companies and signs larger platform deals. |
| Learning and Development Manager | 2,342 | Runs programmes day to day and evaluates content and providers. |
| Head of Talent Development | 169 | Owns leadership and career programmes, a distinct budget from compliance training. |

## Reasons to write

- **System rollout.** Every rollout needs training, with a go-live date. Where we find it: Announcements of a new CRM, ERP or internal platform.
- **Manager layer growth.** New managers need leadership training in their first quarter. Where we find it: Many open team lead or manager roles.
- **Expansion.** New teams need onboarding in new languages. Where we find it: New countries or new offices.
- **L&D hiring.** The posting lists the programmes the team runs. Where we find it: Open roles in learning and development.

## A first message

To: Head of Learning and Development at a 4,000-person retailer in Manchester. Fact: Rolling out a new store operations app to all stores in January. Source: the company's LinkedIn post.

> Hi Hannah, saw the new store app goes live in every store in January. We build five-minute training videos for store teams, filmed in your stores, ready before go-live. Would a sample built from one screen of the app help you plan the rollout?

243 characters. Company and person are invented for this page.

## How we run it

L&D buyers plan around dates, so the message names the date of the change and offers a sample ready before it.

Corporate learning and consumer learning are separate audiences; this page covers the corporate one, and subscription learning products for consumers fall under the payments and subscription plays.

Operated service: $2,000 a month. Your own assistant on the same stack: from $199 a month. Plans: https://re-vault.io/levels/

## Questions

### Who buys corporate training and learning platforms?

The head of learning and development, the chief learning officer in large companies, and L&D managers who run programmes. Talent development owns leadership programmes.

### What signals show a company needs training?

A system rollout, a wave of manager hiring, expansion into new countries and L&D hiring.

### How should edtech outreach be timed?

Ahead of the change: the go-live date of a system, the start date of a manager cohort, the opening of a new office.

## Related

- https://re-vault.io/linkedin-outreach/hr-tech/
- https://re-vault.io/linkedin-outreach/b2b-saas/
- https://re-vault.io/linkedin-outreach/recruiting/
- https://re-vault.io/linkedin-outreach/healthtech/
- All industries: https://re-vault.io/linkedin-outreach/