# LinkedIn outreach for marketing and creative agencies

Agencies win new brands through timing: a launch, a rebrand, a new market, a new marketing leader. Re:Vault tracks those moments at consumer brands with 201 to 10,000 people and writes to the CMO or the head of brand with the work that fits the moment.

Source: https://re-vault.io/linkedin-outreach/marketing-agencies/ · Market measured 22 October 2026

## The market, measured

9,591 decision makers across the US, the UK, Germany, France and Spain.

Counted in the Apollo people database on 22 October 2026: people whose title contains Chief Marketing Officer, Head of Brand, Marketing Director and Head of Creative, at companies tagged consumer goods, retail, apparel & fashion and cosmetics, with 201 to 10,000 employees, where both the person and the company sit in the US, the UK, Germany, France and Spain. Each count uses the exact title phrase.

| Country | People |
|---|---|
| United States | 6,455 |
| United Kingdom | 1,587 |
| Germany | 433 |
| France | 755 |
| Spain | 361 |

## Who buys and why

| Title | People | Why they answer |
|---|---|---|
| Chief Marketing Officer | 2,584 | Owns the agency roster and moves budget when a launch or a new market needs fresh work. |
| Head of Brand | 1,014 | Runs campaigns day to day and briefs agencies directly in companies with a lean brand team. |
| Marketing Director | 6,753 | Guards the look and voice of the brand and takes calls about creative quality and speed. |
| Head of Creative | 481 | Briefs and reviews the work, and is often the first to say yes to a sample. |

## Reasons to write

- **New CMO or brand lead.** New marketing leaders review agencies early and bring in partners they trust. Where we find it: Role changes in the last 90 days.
- **Product launch or new market.** A launch has a date and a creative need, which turns a message into a proposal. Where we find it: Press, the brand's LinkedIn page, retail announcements.
- **Rebrand.** A rebrand creates months of asset work across every channel. Where we find it: New logo, new site, brand posts.
- **Campaign spotted in the wild.** Commenting on a real campaign shows attention and opens a conversation about the next one. Where we find it: The brand's own posts and ads library.

## A first message

To: Head of Brand at a 600-person skincare company in London. Fact: Announced its launch in Boots stores for November. Source: the brand's LinkedIn post.

> Hi Priya, saw Dewly is launching in Boots in November. We produce launch video for beauty brands, retail cut-downs and social edits from one shoot, delivered in ten days. Would a short reel of two recent beauty launches be useful while you plan the in-store content?

266 characters. Company and person are invented for this page.

## How we run it

Agency outreach works when the sample is ready before the first message. We prepare one relevant piece of past work per segment, and the message offers it as the next step.

Brands with an in-house agency or a holding-group roster get filtered out during sourcing, using the company's own pages, so the profile spends its weekly invitations on brands that buy from independents.

Operated service: $2,000 a month. Your own assistant on the same stack: from $199 a month. Plans: https://re-vault.io/levels/

## Questions

### How do creative agencies find new clients on LinkedIn?

By writing to the CMO, marketing director or head of brand when a brand has a dated creative need: a launch, a rebrand, a new market or a new marketing leader. The message points to one piece of work that fits the moment.

### Should an agency send a portfolio in the first message?

Offer it as the next step. A first message of under 400 characters with one fact about the brand and one offer gets read; the reel goes out when the person says yes.

### Which brands are the best fit for agency outreach?

Consumer brands with 201 to 10,000 people, a marketing team of their own and a reason to brief this quarter. The counts on this page cover consumer goods, retail, fashion and cosmetics brands in five countries.

## Related

- https://re-vault.io/linkedin-outreach/martech/
- https://re-vault.io/linkedin-outreach/d2c-brands/
- https://re-vault.io/linkedin-outreach/consulting/
- https://re-vault.io/linkedin-outreach/b2b-saas/
- All industries: https://re-vault.io/linkedin-outreach/