# LinkedIn outreach for martech and influencer marketing platforms

Martech buyers are specialists with a clear job: creators, social, paid media, marketing operations. Re:Vault finds the specialist who owns the workflow the platform improves and writes to them about a campaign they are running right now.

Source: https://re-vault.io/linkedin-outreach/martech/ · Market measured 22 October 2026

## The market, measured

954 decision makers across the US, the UK, Germany, France and Spain.

Counted in the Apollo people database on 22 October 2026: people whose title contains Head of Influencer Marketing, Head of Social Media, Head of Performance Marketing and Head of Marketing Operations, at companies in any industry, with 51 to 5,000 employees, where both the person and the company sit in the US, the UK, Germany, France and Spain. Each count uses the exact title phrase.

| Country | People |
|---|---|
| United States | 270 |
| United Kingdom | 325 |
| Germany | 217 |
| France | 80 |
| Spain | 62 |

## Who buys and why

| Title | People | Why they answer |
|---|---|---|
| Head of Influencer Marketing | 55 | Runs creator programmes, often by spreadsheet and inbox, and welcomes anything that shortens briefing and payment. |
| Head of Social Media | 459 | Owns the posting calendar and the reporting, and answers questions about what performed last month. |
| Head of Performance Marketing | 284 | Holds the paid budget and judges tools by cost per result. |
| Head of Marketing Operations | 238 | Owns the stack and the integrations, and decides whether a new tool fits. |

## Reasons to write

- **Creator campaign live.** A live campaign is a workflow in motion, the best moment to show a faster version of it. Where we find it: The brand's posts with tagged creators in the last 30 days.
- **Hiring a creator or social manager.** The job post lists the tasks the platform automates. Where we find it: Job posts for influencer, community or social roles.
- **Expansion into a new country.** New markets need new creators, and finding them is the slow part. Where we find it: Local social accounts opened, local creators tagged.
- **Agency change.** A roster change reopens tooling decisions. Where we find it: Posts announcing a new social or influencer agency.

## A first message

To: Head of Influencer Marketing at a sportswear brand in Barcelona. Fact: Ran a creator campaign with 14 runners for the Barcelona marathon. Source: the brand's Instagram and LinkedIn posts.

> Hi Marta, saw the marathon campaign with 14 runners tagged last month. We help sportswear brands find, brief and pay creators from one place, with results per creator in a single report. Would it help to see the creators who posted about the marathon and who you have yet to work with?

285 characters. Company and person are invented for this page.

## How we run it

The specialist titles in martech are small pools, so sourcing goes wide on company type and narrow on title, and the message always names a campaign the person can recognise.

A second person in the same company, usually the head of marketing operations, gets a message only after the first one has had a week to answer.

Operated service: $2,000 a month. Your own assistant on the same stack: from $199 a month. Plans: https://re-vault.io/levels/

## Questions

### Who buys influencer marketing software?

The head of influencer marketing where the role exists, then the head of social media, the head of performance marketing and marketing operations. The table counts each title in five countries.

### What makes a good first message for a martech product?

A reference to a campaign the buyer ran in the last month and an offer that uses their own data, such as a list of creators who already posted about the brand.

### How small is the audience for martech outreach?

Specialist titles are small pools, at most a few hundred people per country in our count, which is why each message carries a fact and why the stop list of current customers matters.

## Related

- https://re-vault.io/linkedin-outreach/marketing-agencies/
- https://re-vault.io/linkedin-outreach/d2c-brands/
- https://re-vault.io/linkedin-outreach/b2b-saas/
- https://re-vault.io/linkedin-outreach/ai-startups/
- All industries: https://re-vault.io/linkedin-outreach/