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LinkedIn Ads · Setup for your team

Your LinkedIn Ads in three steps

Re:Vault runs your LinkedIn ads for you. Your part is three short steps, about ten minutes in total. The ads reach the same companies we already write to, so people see you in their feed and then get your message.

01

Pick a budget

The amount is your LinkedIn ad budget. Start with one month and decide on the next from the numbers.

Focused test
USD 500 for 4 weeks
  • One campaign with your company’s ads
  • Up to 1,000 people from your company list
  • Each person sees you about 3 times a week
About 10,000 to 14,000 views
Recommended
Full month
USD 1,000 a month
  • Two campaigns: company ads and promoted posts from your founder
  • 1,500 to 2,000 people from your list and our outreach audience
  • New ad versions every week, weakest one switched off
About 20,000 to 28,000 views
Program
USD 3,000 a month
  • Up to four campaigns, adds message ads or lead forms
  • Several audiences: target accounts, lookalikes, event lists
  • Side-by-side tests of formats and messages
About 60,000 to 85,000 views

The ad budget is paid to Re:Vault upfront for the month, and we pay LinkedIn. Re:Vault’s work on the ads is included in your current Re:Vault plan for the test month. Views are estimates at 35 to 50 USD per 1,000 views, LinkedIn’s usual range for B2B audiences.

02

Your three steps

1
Give Re:Vault access to your Company Page

Who: a person who is an admin of your company’s LinkedIn Page. Takes 2 minutes.

  1. Open your company’s LinkedIn Page while logged in as an admin.
  2. In the left menu, click Settings, then Manage admins.
  3. Open the tab Paid media admins and click Add paid media admin.
  4. Type Dmitry Ostrovtsev and pick the profile linkedin.com/in/dostrovtsev.
  5. Choose the role Sponsored Content poster and click Save.
  6. If we run lead forms for you, add the role Lead Gen Forms manager the same way, so form leads reach both of us.
  7. Reply to us with one word: done.
This lets us run ads in your company’s name. The role is for ads only, and you can remove it in the same place at any time.
2
Approve once when an ad uses a person’s name

Who: only the people whose name appears on an ad, for example your founder or head of sales. Takes 1 minute per person, once.

  1. Promoted posts. We send a request from LinkedIn. The person gets an email and a notification: “your company wants to sponsor your post”. They open it and choose Auto-approve for your company. Their next posts are covered too.
  2. Message ads (an ad that lands in LinkedIn messages). The sender first connects with Dmitry Ostrovtsev on LinkedIn: LinkedIn sends sender requests to connections. Then they open the email “Sender permission request” and click Approve. One approval covers every future message campaign.
LinkedIn puts a person’s name on an ad only with that person’s permission. A promoted post stays exactly as published, with all likes and comments kept. Permission can be turned off any time in LinkedIn settings, and the ad stops right away.
3
Send us three things

Who: you. Takes 5 minutes, by reply in our chat or email.

  1. Who should see the ads. Easiest answer: “the same people you already write to for us”. Or name job titles, countries and company size.
  2. Your company list, if you have one. A spreadsheet with company names or websites works (CRM export, event attendees, target accounts). LinkedIn uses a list from 300 companies.
  3. Which posts to promote. Send links, or tell us whose posts to pick from and we choose.
With this we build the audience and the first ads, and show them to you before anything goes live.

Ready to reply? Copy this:

Done: Page role added for Dmitry Ostrovtsev. Audience: same as outreach. Company list attached. Posts: [links or names].
03

How your ads look

Who the ad comes from depends on the format:

Your company name and logoImage ads, video ads, carousels, documents, text ads, event ads and lead forms. Needs step 1.
A person from your teamPromoted posts of your founder or team, shown under their name. Needs step 1 and step 2.
A message from a personMessage ads land in LinkedIn messages from the person you choose. Needs step 1 and step 2.
04

What we do

Everything else is on our side:

Ad account and billingWe create and own the LinkedIn ad account for you.
AudienceBuilt from your list and the people we already reach in outreach.
AdsWe pick and prepare the posts, formats and texts, then show you.
LaunchAds go live only after your OK.
Weekly numbersSpend, views, clicks, and who from the audience replied to outreach.
ChangesPause, budget, new posts: one message to us.
05

Timeline

  • Day 1You give the Page role and send the three things.
  • Day 2-3We build the audience and ads and send you a preview.
  • Your OKAds go live the same day.
  • Every weekYou get the numbers and our next step.
06

Questions

How much budget do we need?

Pick one of the three budgets above, or name your own from 500 USD. LinkedIn’s minimum is 10 USD a day per campaign, and each campaign stops at the amount we agree.

Who pays LinkedIn?

You pay Re:Vault for the ad budget, and we pay LinkedIn from our ad account. Every dollar LinkedIn charges shows up in your weekly report.

Will people see the post as an ad?

Yes, with a small “Promoted” label. Everything else is the original post: same author, same text, same likes and comments.

Can we stop at any time?

Yes. Write to us and we pause the same day. You can also remove the Page role or the post permission yourself, and the ads stop.

Where do we see results?

In the weekly report and in your Re:Vault workspace under LinkedIn Ads: spend, views, clicks and cost per click, per campaign.

Our Page admin is away. What now?

Any other admin of the Page can do step 1. If you’re unsure who it is, open your Page: LinkedIn lists admins under Settings, Manage admins.

Anything else: dmitry@re-vault.io or reply in our chat.