LinkedIn outreach for BPO and shared services providers
Outsourcing decisions start in operations, long before procurement sends a request for proposal. Re:Vault reaches the COO, the head of customer service and the head of shared services at companies of 500 to 10,000 people while the decision is still a conversation.
The market, measured
Counted in the Apollo people database on 22 October 2026: people whose title contains Chief Operating Officer, VP Operations, Head of Customer Service, Head of Customer Experience and Head of Shared Services, at companies in any industry, with 501 to 10,000 employees, where both the person and the company sit in the US, the UK, Germany, France and Spain. Each count uses the exact title phrase.
| Country | People |
|---|---|
| United States | 27,232 |
| United Kingdom | 2,467 |
| Germany | 1,340 |
| France | 585 |
| Spain | 338 |
Who buys and why
Who BPO and shared services providers write to.
| Title | People | Why they answer |
|---|---|---|
| Chief Operating Officer | 17,145 | Owns cost per transaction across the business and is the person who signs a multi-year outsourcing contract. |
| VP Operations | 15,508 | Runs the operating model and looks at outside capacity whenever volume and headcount drift apart. |
| Head of Customer Service | 600 | Lives with ticket volume, response times and seasonal peaks, so a peak-season plan gets an answer. |
| Head of Customer Experience | 419 | Measures satisfaction and churn, and buys when a partner can show quality as well as cost. |
| Head of Shared Services | 51 | Already runs a centre and compares it with outside options each budget cycle. |
Reasons to write
- Customer service hiring at scaleVolume hiring shows the cost the buyer would rather move to a partner.Where we find it: Ten or more open agent or team-lead roles in one location
- New market or languageA new language often means a new support team, which a provider can stand up faster.Where we find it: Expansion announcements, new local support pages
- Shared services centre newsConsolidation projects reopen the question of what stays in-house.Where we find it: Announcements of a new centre, relocation or consolidation
- Leadership change in operationsNew operations leaders review the operating model in their first two quarters.Where we find it: A new COO or head of operations in the last 90 days
A first message
264 characters. Names invented, fact and source as we would use them.
How we run it
BPO buyers sit in large companies, where the right person is one title among many. We cap one person per company per wave and go to a second person only after the first has had time to answer.
A message to an operations leader names the volume: the number of open agent roles, the language, the site. The offer is a partner team sized to that number.
Operated: $2,000 a month. Your own assistant on our stack: from $199. Plans · pacing rules.
Questions
Who buys BPO services in a large company?add
The COO or VP Operations signs; the head of customer service or customer experience usually starts the conversation; the head of shared services compares options every budget cycle. This page counts all five titles in companies of 501 to 10,000 people.
What is a good reason to contact a company about outsourcing?add
Visible volume: a wave of agent hiring, a new language, a new centre or a new operations leader. Each one is public and dated, which gives the first message its fact.
How long does a BPO deal take from the first LinkedIn message?add
The first call usually comes within the first weeks of a campaign; the contract follows the buyer's budget cycle. The outreach goal is a place on the shortlist before the formal process opens.
See your own market in the workspace
Enter your work email. Your workspace opens with your first buyers and messages ready in a few minutes, then you pick the level.