LinkedIn outreach for HR tech companies
HR software is bought by the person who owns the process it changes: benefits, payroll, hiring, reviews. Re:Vault finds that person by name at companies of 201 to 5,000 people and writes when headcount, policy or leadership changes.
The market, measured
Counted in the Apollo people database on 22 October 2026: people whose title contains Chief People Officer, VP People, Head of People and Head of Total Rewards, at companies in any industry, with 201 to 5,000 employees, where both the person and the company sit in the US, the UK, Germany, France and Spain. Each count uses the exact title phrase.
| Country | People |
|---|---|
| United States | 5,365 |
| United Kingdom | 2,788 |
| Germany | 567 |
| France | 158 |
| Spain | 191 |
Who buys and why
Who HR tech companies write to.
| Title | People | Why they answer |
|---|---|---|
| Chief People Officer | 3,888 | Owns the people strategy and the budget, and signs tools that touch every employee. |
| VP People | 2,348 | Runs the people team and evaluates platforms that remove manual work. |
| Head of People | 3,186 | Leads HR in mid-size companies and often makes the decision personally. |
| Head of Total Rewards | 171 | Owns compensation and benefits, the budget behind most benefits and rewards software. |
Reasons to write
- Fast headcount growthGrowth breaks the spreadsheet processes that HR software replaces.Where we find it: LinkedIn employee count up 20% or more in a year
- New country of employmentA new country means new payroll, benefits and compliance.Where we find it: Job posts in a country where the company hires for the first time
- People team hiringThe job post lists the processes the team runs today.Where we find it: Open roles in people operations or total rewards
- New people leaderNew leaders review the HR stack early.Where we find it: A CPO or VP People appointed in the last 90 days
A first message
289 characters. Names invented, fact and source as we would use them.
How we run it
Each message goes to a named person who owns the process: benefits, payroll, hiring or reviews. The job title in the table tells which owner fits which product.
Benefits and payroll purchases sit with total rewards more often than with the general HR lead, so campaigns for those products start there.
Operated: $2,000 a month. Your own assistant on our stack: from $199. Plans · pacing rules.
Questions
Who buys HR software in a company of 500 people?add
The head of people or VP People, with total rewards owning benefits and compensation tools and people operations owning HRIS and payroll. The chief people officer signs larger platforms.
What signals show a company is ready for new HR software?add
Fast headcount growth, hiring in a new country, people team job posts and a new people leader.
Why do HR outreach replies point to a shared inbox?add
HR teams route vendor mail to a shared address. Treat it as a step and keep going to the named owner of the process; a ticket in a shared queue is a slow route to a decision.
See your own market in the workspace
Enter your work email. Your workspace opens with your first buyers and messages ready in a few minutes, then you pick the level.