LinkedIn outreach for crypto and web3 infrastructure companies
Web3 infrastructure sells to the people who carry regulatory and treasury risk: compliance, finance, treasury and technology. Re:Vault reaches them at crypto, blockchain and fintech companies in the US, the UK, Germany, Switzerland and the UAE, timed to licensing and product news.
The market, measured
Counted in the Apollo people database on 22 October 2026: people whose title contains Head of Compliance, Chief Financial Officer, Head of Treasury and Chief Technology Officer, at companies tagged cryptocurrency, blockchain, web3 and fintech, with 11 to 1,000 employees, where both the person and the company sit in the US, the UK, Germany, Switzerland and the UAE. Each count uses the exact title phrase.
| Country | People |
|---|---|
| United States | 3,439 |
| United Kingdom | 1,017 |
| Germany | 266 |
| Switzerland | 217 |
| United Arab Emirates | 237 |
Who buys and why
Who crypto and web3 infrastructure companies write to.
| Title | People | Why they answer |
|---|---|---|
| Head of Compliance | 335 | Owns licensing and the regulator relationship, and buys anything that shortens an audit. |
| Chief Financial Officer | 2,536 | Owns the books and the banking relationships, often a hard part of running a crypto business. |
| Head of Treasury | 64 | Manages assets across wallets, exchanges and banks, and buys custody and payment rails. |
| Chief Technology Officer | 2,652 | Owns the infrastructure and evaluates nodes, wallets and security tooling. |
Reasons to write
- Licence application or approvalA licence brings reporting duties with a date.Where we find it: Regulator registers and company announcements, such as MiCA authorisations
- New market launchEach market adds rails, banking partners and rules.Where we find it: Announcements of entry into the EU, the UK or the Gulf
- Compliance hiringThe job post shows which obligations are new.Where we find it: Open roles for MLRO, compliance or treasury
- Token or product launchA launch has a date and a technical need.Where we find it: Launch posts and documentation updates
A first message
265 characters. Names invented, fact and source as we would use them.
How we run it
Compliance buyers in crypto verify every claim, so claims stay to what is licensed and live, and every message names one regulation or one rail.
Profiles that send into this market match its region: a Gulf audience gets a profile based there, Europe gets a European one.
Operated: $2,000 a month. Your own assistant on our stack: from $199. Plans · pacing rules.
Questions
Who buys B2B products at a crypto company?add
Compliance for regulatory tooling, the CFO and treasury for banking and custody, the CTO for infrastructure. The table counts each title in five markets.
Which signals work for crypto infrastructure sales?add
Licence applications and approvals, new market launches, compliance hiring and product launches, each public and dated.
Is LinkedIn a good channel for web3 B2B sales?add
For regulated and institutional buyers, yes: compliance, finance and treasury leaders keep their professional identity on LinkedIn and answer specific, regulation-led messages.
See your own market in the workspace
Enter your work email. Your workspace opens with your first buyers and messages ready in a few minutes, then you pick the level.