LinkedIn outreach for fractional executives and independent advisors
A fractional executive needs a few clients a year, each one a founder who has outgrown doing the job alone. Re:Vault was started by a fractional CRO and runs this play daily: founders of software and fintech companies of 11 to 50 people, written to on the day the gap shows.
The market, measured
Counted in the Apollo people database on 22 October 2026: people whose title contains Founder, Chief Executive Officer and Managing Director, at companies tagged saas, software and fintech, with 11 to 50 employees, where both the person and the company sit in the US, the UK, Germany, France and Spain. Each count uses the exact title phrase.
| Country | People |
|---|---|
| United States | 61,466 |
| United Kingdom | 16,425 |
| Germany | 13,140 |
| France | 6,384 |
| Spain | 4,782 |
Who buys and why
Who fractional executives and independent advisors write to.
| Title | People | Why they answer |
|---|---|---|
| Founder | 54,591 | Holds every function at once in a company this size and hires the first senior person part-time. |
| Chief Executive Officer | 53,159 | Owns the board relationship and buys senior help ahead of a round. |
| Managing Director | 19,890 | Runs the company in many European markets where the founder title sits on someone else, and signs the advisor contract. |
Reasons to write
- First senior hire postedThe founder is deciding between a full-time hire and a part-time one right now.Where we find it: A head of sales, finance or marketing role at a company under 50 people
- Seed or Series A roundInvestors ask for a plan, and a fractional executive writes it.Where we find it: Funding announcements in the last 90 days
- Founder posts about the gapThe founder has named the problem in public.Where we find it: Posts about hiring, pipeline or numbers in the last 30 days
- Advisor networkA shared connection gives the message a reason and a reference.Where we find it: Shared investors, accelerators or communities
A first message
279 characters. Names invented, fact and source as we would use them.
How we run it
Fractional outreach runs from the executive's own profile, which is the strongest asset in this kind of sale. Mechanics experiments stay on separate profiles, and only the copy is tested on the executive's own account.
Volume stays low and personal: a few hundred founders a month, each with a fact, and every reply answered in the executive's own voice.
Operated: $2,000 a month. Your own assistant on our stack: from $199. Plans · pacing rules.
Questions
How do fractional executives find clients on LinkedIn?add
By writing to founders of small companies at the moment the gap shows: a first senior hire, a funding round or a post about the problem. The message offers part-time help with a clear first 90 days.
Should a fractional executive send outreach from their own profile?add
Yes, the personal profile carries the credibility. Keep volume within the limits on our LinkedIn limits page and test only the copy on it.
How many founders can a fractional executive reach?add
The table counts founders, CEOs and managing directors at software, SaaS and fintech companies of 11 to 50 people in five countries, measured on the date shown.
See your own market in the workspace
Enter your work email. Your workspace opens with your first buyers and messages ready in a few minutes, then you pick the level.