LinkedIn outreach for martech and influencer marketing platforms
Martech buyers are specialists with a clear job: creators, social, paid media, marketing operations. Re:Vault finds the specialist who owns the workflow the platform improves and writes to them about a campaign they are running right now.
The market, measured
Counted in the Apollo people database on 22 October 2026: people whose title contains Head of Influencer Marketing, Head of Social Media, Head of Performance Marketing and Head of Marketing Operations, at companies in any industry, with 51 to 5,000 employees, where both the person and the company sit in the US, the UK, Germany, France and Spain. Each count uses the exact title phrase.
| Country | People |
|---|---|
| United States | 270 |
| United Kingdom | 325 |
| Germany | 217 |
| France | 80 |
| Spain | 62 |
Who buys and why
Who martech and influencer marketing platforms write to.
| Title | People | Why they answer |
|---|---|---|
| Head of Influencer Marketing | 55 | Runs creator programmes, often by spreadsheet and inbox, and welcomes anything that shortens briefing and payment. |
| Head of Social Media | 459 | Owns the posting calendar and the reporting, and answers questions about what performed last month. |
| Head of Performance Marketing | 284 | Holds the paid budget and judges tools by cost per result. |
| Head of Marketing Operations | 238 | Owns the stack and the integrations, and decides whether a new tool fits. |
Reasons to write
- Creator campaign liveA live campaign is a workflow in motion, the best moment to show a faster version of it.Where we find it: The brand's posts with tagged creators in the last 30 days
- Hiring a creator or social managerThe job post lists the tasks the platform automates.Where we find it: Job posts for influencer, community or social roles
- Expansion into a new countryNew markets need new creators, and finding them is the slow part.Where we find it: Local social accounts opened, local creators tagged
- Agency changeA roster change reopens tooling decisions.Where we find it: Posts announcing a new social or influencer agency
A first message
285 characters. Names invented, fact and source as we would use them.
How we run it
The specialist titles in martech are small pools, so sourcing goes wide on company type and narrow on title, and the message always names a campaign the person can recognise.
A second person in the same company, usually the head of marketing operations, gets a message only after the first one has had a week to answer.
Operated: $2,000 a month. Your own assistant on our stack: from $199. Plans · pacing rules.
Questions
Who buys influencer marketing software?add
The head of influencer marketing where the role exists, then the head of social media, the head of performance marketing and marketing operations. The table counts each title in five countries.
What makes a good first message for a martech product?add
A reference to a campaign the buyer ran in the last month and an offer that uses their own data, such as a list of creators who already posted about the brand.
How small is the audience for martech outreach?add
Specialist titles are small pools, at most a few hundred people per country in our count, which is why each message carries a fact and why the stop list of current customers matters.
See your own market in the workspace
Enter your work email. Your workspace opens with your first buyers and messages ready in a few minutes, then you pick the level.