LinkedIn outreach for flex workspace and workplace companies
Workplace decisions belong to a small group of people: the head of workplace, workplace experience, corporate real estate and facilities. Re:Vault maps that group at companies of 201 to 5,000 people and writes to them when an office decision is on the table.
The market, measured
Counted in the Apollo people database on 22 October 2026: people whose title contains Head of Workplace, Workplace Experience, Corporate Real Estate and Facilities Director, at companies in any industry, with 201 to 5,000 employees, where both the person and the company sit in the US, the UK, Germany, France and Spain. Each count uses the exact title phrase.
| Country | People |
|---|---|
| United States | 2,154 |
| United Kingdom | 297 |
| Germany | 108 |
| France | 41 |
| Spain | 23 |
Who buys and why
Who flex workspace and workplace companies write to.
| Title | People | Why they answer |
|---|---|---|
| Head of Workplace | 193 | Owns the office strategy and the budget for space, and is the first person to ask about flexible options. |
| Workplace Experience | 1,101 | Runs the employee side of the office: bookings, events, hybrid days. Answers questions about attendance. |
| Corporate Real Estate | 555 | Holds the leases and the renewal dates, so a lease event is the clearest reason to write. |
| Facilities Director | 1,028 | Runs the buildings and the vendors, and often owns the on-demand space budget in mid-size companies. |
Reasons to write
- Lease eventA lease ending or a move announced gives a date and a decision.Where we find it: Press about office moves, closures or consolidations
- Hybrid policy changeA policy change shifts how much space is used, which is the core of a flexible-space argument.Where we find it: Posts and news about return-to-office or new hybrid rules
- Team growth in a new cityDistributed hires need somewhere to meet, a direct use case for on-demand space.Where we find it: Job posts in a city that is new for the company
- New workplace leaderNew leaders review the portfolio and the vendors.Where we find it: Role changes in workplace or real estate in the last 90 days
A first message
254 characters. Names invented, fact and source as we would use them.
How we run it
Workplace titles are small pools, a few thousand people across five countries in the table above, so each message carries a fact about the company's own offices and cities.
Large employers get one person per company per wave, with the workplace owner first and real estate second, so two colleagues compare notes about one message at most.
Operated: $2,000 a month. Your own assistant on our stack: from $199. Plans · pacing rules.
Questions
Who decides on flexible workspace at a mid-size company?add
The head of workplace or workplace experience, with corporate real estate holding the leases and facilities running vendors. HR is involved through hybrid policy; the budget usually sits with workplace.
What is the best signal for selling flexible workspace?add
Hiring in a city far from the current offices, a lease event and a hybrid policy change. Each is public and dated.
How many workplace decision makers can be reached on LinkedIn?add
The table on this page counts four workplace titles at companies of 201 to 5,000 people in five countries, measured on the date shown.
See your own market in the workspace
Enter your work email. Your workspace opens with your first buyers and messages ready in a few minutes, then you pick the level.