LinkedIn outreach for IT outsourcing and nearshore development firms
Engineering leaders buy outside capacity when a roadmap date meets a hiring gap. Re:Vault watches for that moment at software, fintech and e-commerce companies in the US, the UK, Germany, the Netherlands and Sweden, and writes to the CTO with the fact that shows the gap.
The market, measured
Counted in the Apollo people database on 22 October 2026: people whose title contains Chief Technology Officer, VP Engineering, Head of Engineering and Head of IT, at companies tagged software, saas, fintech and e-commerce, with 51 to 1,000 employees, where both the person and the company sit in the US, the UK, Germany, the Netherlands and Sweden. Each count uses the exact title phrase.
| Country | People |
|---|---|
| United States | 12,452 |
| United Kingdom | 3,214 |
| Germany | 1,843 |
| Netherlands | 572 |
| Sweden | 564 |
Who buys and why
Who IT outsourcing and nearshore development firms write to.
| Title | People | Why they answer |
|---|---|---|
| Chief Technology Officer | 11,266 | Owns the roadmap and the headcount plan, and decides whether a gap is filled by hiring or by a partner. |
| VP Engineering | 4,324 | Runs delivery and feels missed sprints directly, which makes a specific team profile an easy yes to a call. |
| Head of Engineering | 1,781 | Manages the teams in companies with a flat engineering structure and often holds the vendor budget personally. |
| Head of IT | 2,341 | Buys infrastructure and support work, a different service line with its own budget. |
Reasons to write
- Many open engineering rolesOpen roles name the stack and the seniority, which tells you the exact team to propose.Where we find it: Careers pages with five or more engineering openings in one stack
- Roles open for 60 days or moreA long-open role means hiring is losing to the roadmap, and the CTO knows it.Where we find it: The same job post still live after two months
- Product announcement with a dateA public date creates pressure that outside capacity can relieve.Where we find it: Launch posts and conference talks naming a release quarter
- New CTO or VP EngineeringNew engineering leaders review vendors in their first quarter and set up their own bench.Where we find it: Role changes in the last 90 days
A first message
273 characters. Names invented, fact and source as we would use them.
How we run it
A CTO answers a message that opens with the CTO's own stack, so ours lead with the stack and the date taken from the company's careers page, and the offer is a concrete next step: profiles, a team shape, a start date.
Campaigns run one country per sending profile, and the profile's location matches the market it writes to, so the time-zone argument holds from the first message.
Operated: $2,000 a month. Your own assistant on our stack: from $199. Plans · pacing rules.
Questions
How do IT outsourcing companies get clients on LinkedIn?add
By writing to CTOs and engineering leaders at the moment a hiring gap is visible: many open roles, roles open for months, or a public release date. The message names the gap and offers a team that fits it.
Which countries buy nearshore development most actively?add
We size the US, the UK, Germany, the Netherlands and Sweden on this page because those are the markets our campaigns have targeted. The table shows how many engineering leaders sit in each.
What should the first message to a CTO include?add
One fact from their own company, the stack and seniority you can provide, and a small next step such as two profiles. Keep it under 400 characters and keep the booking link for later in the thread.
See your own market in the workspace
Enter your work email. Your workspace opens with your first buyers and messages ready in a few minutes, then you pick the level.