LinkedIn outreach for fintech and payments companies
A payments product earns a meeting when it lands on the desk of the person who owns the cost of a failed charge. Re:Vault finds those people at merchants that run subscriptions, marketplaces and online gaming, writes to each one with a fact from their own company, and books the call.
The market, measured
Counted in the Apollo people database on 22 October 2026: people whose title contains Chief Financial Officer, VP Finance, Head of Finance and Head of Payments, at companies tagged e-commerce, subscription, marketplace and online gaming, with 51 to 1,000 employees, where both the person and the company sit in the US, the UK, Germany, France and Spain. Each count uses the exact title phrase.
| Country | People |
|---|---|
| United States | 11,993 |
| United Kingdom | 2,207 |
| Germany | 1,025 |
| France | 650 |
| Spain | 519 |
Who buys and why
Who fintech and payments companies write to.
| Title | People | Why they answer |
|---|---|---|
| Chief Financial Officer | 11,669 | Owns the processing bill and the fee line in the board pack, so a lower blended rate is their argument to make. |
| VP Finance | 3,372 | Runs the finance team day to day and feels reconciliation pain first, which makes payouts and settlement a live topic. |
| Head of Finance | 1,971 | Sits closest to the numbers in companies too small for a payments team, and answers with a concrete question. |
| Head of Payments | 39 | Exists only where payments already matter enough to staff, so the title alone is a strong qualifier. |
Reasons to write
- Launch in a new countryA new market means new local methods and a new acquirer conversation, and the finance lead is choosing now.Where we find it: Press releases, the company's LinkedIn page, new local pricing pages
- Hiring in payments or billingThe team is building capacity around a problem, and the job post names the problem in their own words.Where we find it: Job posts for payments operations, billing or treasury roles
- Subscription pricing changeA move to annual or usage billing changes retry logic and dunning, the exact place a payments partner adds value.Where we find it: Pricing pages and annual plan announcements
- Funding roundNew money usually funds expansion, and expansion brings processor fees into the finance plan.Where we find it: Funding announcements in the last 90 days
A first message
302 characters. Names invented, fact and source as we would use them.
Our own sending
How we run it
From a basic profile the first touch goes out as a plain invitation and the personal line arrives in the first message after the accept: in our 21-day measurement 66% of noted invitations from basic accounts were refused, against 0.3% for plain ones. Premium profiles carry the note.
Payments companies sell two or three products to different people: processing to finance, payouts to operations, cards to product. Each product gets its own segment and its own copy, so each product keeps a reply rate of its own.
Operated: $2,000 a month. Your own assistant on our stack: from $199. Plans · pacing rules.
Questions
Who should a payments company target on LinkedIn?add
The person who owns the cost of payments at the merchant: CFO or VP Finance at companies of 51 to 1,000 people, and the head of payments where that role exists. The counts on this page show how many of each sit in five countries today.
Can cold outreach work for a regulated financial product?add
Yes, when every message carries a checkable fact and a clear offer. We keep claims to what the product does and where it is licensed, and anything about pricing goes to a call.
How do you keep existing merchants out of the campaign?add
The client's merchant list becomes a stop list before the first send. It reaches every channel, including the email sender, and an excluded company stays excluded for the life of the campaign.
See your own market in the workspace
Enter your work email. Your workspace opens with your first buyers and messages ready in a few minutes, then you pick the level.